Reviewers use their unique set of experiences and credentials in different ways to secure hotels. Be creative, think about your audience and what you can offer that will get their interest. Your aim is to make offering you accommodation seem worth their while. Don’t be daunted by the impressive press credentials of the following sample, Chris and I certainly don’t have these and we still find places to review!
Subject: XXX Hotel PR Request
We are a British couple who own and run the prestige luxury and boutique hotel website www.LuxuryAndBoutiqueHotels.com, an online magazine with monthly page views of over 200,000, 30,000+ unique monthly visitors, as well as 6000+ social media subscribers. Unlike the competition we are very photo-based with ‘to the point’ reviews and features. Our worldwide review team has completed over 100 worldwide luxury and boutique hotel features, consisting of anything from written and video reviews. Details about you and your site
For this website we will be travelling around the XXX, writing a selection of travel articles and features on the top hotels in the area. We were recommended the Hotel XXX by another travel writer who said it was ‘must stay’ destination in XXX.
In exchange for a 2 night stay (XXX Dates), we would love to promote the XXX Hotel through:
• A featured review on www.luxuryandboutiquehotels.com which would include links back to your website, such as this one we did for the Vahine Island in French Polynesia: http://www.luxuryandboutiquehotels.com/portfolios/vahine-island-french-polynesia/ or this one for Le Chalets de Philippe in Chamonix http://www.luxuryandboutiquehotels.com/portfolios/le-chalets-de-philippe-chamonix/ ) the owner sent this feedback to us- “This is perfect … Your work is great and very professional”. Details about the previous reviews you have done on the site
• A front page blog article (topic to be decided but could the top luxury attractions in XXX) that will link back to the hotel review (this gives additional keyword matches to the hotel), an example of a previous article is http://www.luxuryandboutiquehotels.com/langkawi-malaysia-explored/
• Pictures and updates throughout our stay and the weeks following on Twitter, Facebook, Instagram, and Pinterest that link back to your social media accounts. Recently one of our Hotel reviews had been retweeted by Mercedes Benz to over 380,000 people, then retweeted again over 40 times.
Between our sites we have been featured in several national newspapers (such as the Sun’s Fabulous Magazine and The Sunday Mirror in the UK, and Canada’s national newspaper, The Globe and Mail), international magazines (including Taste & Travel International and Destinations Travel Magazine), on BBC Radio, and a selection of major travel websites. We have also recently partnered up with the Luxury Travel Guide Magazine which has over 250,000 readers. Include any sites you have been featured
Some examples of who we have worked with in the past are: Danna Langkawi and Rebak Island Resort – A Taj Hotel in Malaysia, Hansar in Bangkok, Amori Villa in Bali, the Lyall Hotel and Taj BLUE in Australia, Le Royal Meridien Beach Resort in Dubai, luxury safari lodges in South Africa and Namibia, and even a French Polynesian private island resort, Vahine Island.
I hope you are interested in our proposal and I look forward to hearing from you (very!) soon.
Many thanks
———————-
Using this email we have stayed in a range of luxury hotels, including:
Hansar Bangkok, Thailand —-> 3 nights free inc breakfast, plus Spa treatment and 3 course meal
Taj BLUE Sydney, Australia —-> 1 night free, free round of drinks for 4
The Lyall Hotel, Melbourne, Australia —-> 2 nights free inc breakfast
X2 Kui Buri, Thailand —-> 2 nights free in a pool villa inc breakfast, free Thai meal
970 Lonely bay Lodge, New Zealand —-> 2 nights at a 73% discount, inc breakfast and 3 course meal
Vahine Island, French Polynesia —-> 3 nights at a 52% discount in an overwater bungalow
Here are a number of examples shared by our experienced review team:
Dear Sir/Madam
My name is Simone Gribble and I am a travel writer and reviewer currently in Europe. My partner, Barry, and I are part of the review team for the UK-based luxury and boutique hotel website, www.luxuryandboutiquehotels.com, an online magazine with monthly page views of over 200 000, 30 000+ unique monthly visitors, as well as 5000+ social media subscribers.
We will be in Turkey from 20 November, writing profiles on hotels for LuxuryAndBoutiqueHotels.com. We would love to experience Ibrahim Pasha for ourselves and write some travel articles featuring the hotel. We are particularly interested in the environmentally friendly features of the hotel.
LuxuryAndBoutiqueHotels.com is an online magazine for luxury and boutique hotels. Unlike the competition we are very photo-based with ‘to the point’ reviews and features. The team has completed over 75 worldwide luxury and boutique hotel features, consisting of anything from written and video reviews.
In exchange for a 2 night stay, we would love to promote Ibrahim Pasha through:
– A featured review on www.luxuryandboutiquehotels.com which would include links back to your website
– A front page blog article about Istanbul that will link back to the hotel review (this gives additional keyword matches to the hotel)
– An article on my own travel website, www.thetrackandoffit.com, with links back to your site.
– Pictures and updates throughout my stay and the weeks following on Twitter, Facebook, Instagram and Pinterest that link back to your social media accounts.
LuxuryAndBoutiqueHotels.com has been featured in several national newspapers (such as the Sun’s Fabulous Magazine and The Sunday Mirror in the UK, on BBC Radio, and a selection of major travel websites.
The review team has worked with and promoted a number of 4 and 5 star hotels and resorts around the world including the Danna Langkawi and Rebak Island Resort – A Taj Hotel in Malaysia, Hansar in Bangkok, Amori Villa in Bali, the Lyall Hotel and Taj BLUE in Australia, Le Royal Meridien Beach Resort in Dubai, luxury safari lodges in South Africa and Namibia, and even a French Polynesian private island resort, Vahine Island.
Thank you for reading this. I look forward your response.
Kind regards
Simone & Barry
Dear XXX
We are Steve and Candice Jenkins and we are part of the reviewing team for the up-market hotel site, Luxury and Boutique Hotels (see here). Our site features hotels and resorts with great service and unique qualities, hotels which stand out among their peers. Desert Palm looks chic and elegant and we love the fact that it’s a lush green oasis with a polo estate in the middle of the Dubai desert. The resort would be a perfect fit for our collection of luxury hotels around the world. We would very much like to stay for two nights and write about the hotel during our upcoming visit to Dubai, our preferred dates are 23 and 24 August but we do have some flexibility.
What We Can Do for the Desert Palm
In exchange for a two night stay, we will promote the hotel through:
● – An article on Luxury and Boutique Hotels such as here and here [per month: 200,000 page views, 30,000 unique visitors]
● – Write a detailed review with pictures in Tripadvisor [Candice is a TA Dubai Destination Expert]
● – Pictures and updates throughout our stay on Twitter, Facebook, Instagram and Pinterest linking back to your social media accounts [we have over 7000 followers interested specifically in luxury hotels and resorts]
● Three tweets promoting Desert Palm on indefinite rotation on Twitter
About Luxury and Boutique Hotels
Luxury and Boutique Hotels has worked with and promoted many 5* hotels including the Pan Pacific in Singapore; Ritz-Carlton in Kuala Lumpur and the Hilton in Kuwait as well of an array of independent hotels and smaller chains around the world. On our upcoming trip to the Gulf we will be working with Shangri-La, Jumeirah, and the Hilton chain.
About Us
You can see our profile by clicking here In addition to writing for Luxury and Boutique Hotels, Candice is a long standing and active Dubai Destination Expert on Tripadvisor with over 7000 contributions including 70 reviews. As well as giving advice via the public forum, she replies to many queries per week regarding hotels, restaurants and attractions, that are sent to her via private message – often in response to reviews that she has written.
If you have any questions please do ask us. We hope you are interested in our proposal and look forward to hearing from you soon.
Kind regards
Candice & Steve
www.luxuryandboutiquehotels.com
Subject: NYLO Dallas Feature Opportunity
Text: Hi Trent and Marisol,
I am the Managing Editor of World Travel Buzz, part of the review team at Luxury and Boutique Hotels, and a member of The International Travel Writers Alliance (press card #ITWA10218). I will be covering the food culture of Dallas in January, and I would like to include a review of the NYLO Dallas in my articles. My outlets combined have a readership of 236,000. Additional outlets provide an extra readership of up to 4 million. Would you be willing to provide a two-night stay (the nights of January 12 and 13) in exchange for a hotel review on LuxuryAndBoutiqueHotels.com? I will also be pitching Dallas-based stories to Yahoo Travel and National Geographic Traveler, where I have strong relationships with the editors.
Thanks so much for your time, and I look forward to hearing from you.
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